CASE STUDY
San Jose Quakes Retro Watch
MERCH/BRAND
Taking inspiration from their past, the San Jose Earthquakes challenged us to provide a product that could not only take high levels of color and design but also create a nostalgic feeling for the fanbase.
We were able to take inspiration from the 90’s trend of cereal box gifts items and create both an item and a fun packaging element that allowed for a one of a kind retro giveaway.
We produced a retro full color silicone digital watch and then packaged it inside a mini 90’s inspired cereal box. This added a tremendous branding element and allowed the design team to fully design the item incorporating the supporting partner and still highlighting the theme of retro night.
By delivering samples early, the team were able to use socials to market the item and generate a buzz before the game.
View on Instagram here.
