CASE STUDY
Bringing Pop Culture Moments to Life with Custom Merchandise
MERCH/BRAND
As streaming continues to shape the sports and entertainment landscape, we've have seen a rise in unique, one-off events that capture wide attention and cultural buzz.
In collaboration with our agency partners, we've had the opportunity to develop merchandise that supports and elevates several of these standout moments.
Today’s high-profile events demand more than just basic gear, fans expect high-quality, on-trend merchandise that feels as special as the moment itself. Two recent highlights include the Jake Paul vs. Mike Tyson fight night and the Netflix Cup - F1 x PGA crossover event in Las Vegas.
Both events featured custom merchandise programs that reflected the scale, energy, and excitement of the experiences. These collections were used across various channels, from on-site gifting, staff gear and promotional activations.
Delivering for these events requires close collaboration, smart sourcing, and flawless execution. We worked closely with our partners to manage everything from production to delivery, ensuring each item was ready to make an impact.
These projects showcase how thoughtful merchandise can extend the fan experience, build brand presence, and capture the essence of a cultural moment. We’re proud of the results and excited to continue creating for what’s next.
