CASE STUDY
Seamless Experience for In-Person and Virtual Runners
MERCH/BRAND
As running events continue to evolve, blending in-person races with virtual participation, brands are challenged to create cohesive experiences that feel personal.
When covid created the need for a virtual component we believed it would be for single year, however, the response and participation to the virtual event has now evolved to a single flagship race and kept the virtual component to reach more customers across 40 states.
We manage the production and delivery of custom race packages for both an on-site race and the virtual event. For the in-person event, hosted in a single major U.S. city, we source, design, and deliver thousands of custom runner kits into tight pre-race delivery windows.
Given items are sourced from both overseas and domestically the collaboration between our logistic team and the race organizers is critical. The main race merchandise is compiled and held at our fulfillment house until load in at the race.
At the same time, the virtual race packs need to be produced, packed, and made mail ready at source to manage fulfillment costs and to make a single bulk ship solution when complete. Using our source fulfillment program we are delivering merchandise into USPS ready to economically ship to the virtual runners. Despite the decentralized nature of the virtual race, runners still received the same high-quality merchandise as in-person attendees, helping to unify the brand and event experience.
Our dual-track fulfillment approach ensures that no matter how participants participate in the race, they received a consistent, high-impact experience. The program continues to prove that with the right strategy and support, our clients can scale hybrid events without compromising quality or delivery.