CASE STUDY
Staff Engagement Program for Earth Day
MERCH/BRAND
Our clients goal was to support employee participation in an Earth Day service initiative with merchandise playing a significant role.
The program needed to spark enthusiasm, build team spirit, and align the experience with their core commitment to sustainability.
Our product team sought to create a set of eco-friendly items that not only supported Earth Day activities but also inspired employees across the country to take part in meaningful service projects. The solution was the “Earth Day Kit” designed by TPD, featuring custom-branded t-shirts, reusable lunch bags, pens made from recycled materials, water bottles, and a desktop favorite—the “Grow Guy”.
Kits were fulfilled nationwide in time for kick off events and met with immediate enthusiasm. Employees participated in a variety of Earth Day efforts, from litter cleanups to planting native species and transporting greenery to underserved areas. The gear wasn’t just practical, it helped set the tone, created unity, and made the initiative feel like a true event.
The “Grow Guy” designed as a playful desktop planter that sprouted grass “hair” became the unexpected hero of the campaign. Organically offices began hosting friendly competitions to see whose Grow Guy could grow the longest or grow the wildest hair, turning a small giveaway into a team-building moment. In New York, the engagement ran so deep that the team even created Halloween costumes modeled after their beloved Grow Guy months after the Earth Day campaign was completed.
The response from leadership was overwhelmingly positive.
In the words of their team:
“TPD were quick to provide us with a variety of items that were earth-friendly and practical. Our Earth Day was very well received thanks to the wonderful items they helped us select and customize.”
This project highlights how branded merchandise when curated with care and creativity, can go beyond utility. It can foster engagement, reinforce company values, and build memorable moments that last well past the event itself.
