MexTour 2025: Strengthening FMF Partnerships Ahead of 2026 World Cup

Dallas, TX – TPD was onsite in Dallas this weekend at the MexTour match featuring Mexico vs. Columbia. The event brought together brand partners, league representatives, and fans from across the region, filling AT&T Stadium with unmistakable energy and excitement less than a year before the 2026 FIFA World Cup arrives in North America.

Our team was onsite meeting with existing and new partners to discuss upcoming programs and look towards the next opportunities within the FMF licensing framework.

The atmosphere, noise and energy at AT&T Stadium was a preview of what’s coming in 2026 and is proof the passion around Federación Mexicana de Fútbol (FMF) and its fan base continues to grow. This growth translates directly into the partnerships and programs we’re fortunate to support.

The Promotions Dept. continues to play an active role in executing licensed merchandise programs for FMF Partners focusing on authentic fan connection and meaningful activations. The Dallas event served as both a celebration of football culture and a working touchpoint for deepening relationships across our growing sports network.

About Federación Mexicana de Fútbol (FMF)

The Federación Mexicana de Fútbol (FMF) is the official governing body of football (soccer) in Mexico, overseeing everything from amateur leagues to top-level club competitions and all levels of the national teams (men’s, women’s, youth, futsal, and beach soccer).