USA Soccer × Purina: Custom Pet Gear Activation
MERCH/BRAND
To celebrate the connection between soccer fans and their four-legged companions, we partnered with Purina and U.S. Soccer to create a custom pet accessory activation at the iconic Soccer House in Venice, California.
Fans could choose from two exclusive co-branded collar designs, then personalize a premium metal dog tag with custom engraving—all in one seamless, on-site experience.
The live engraving station transformed each purchase into a memorable moment, allowing visitors to walk away with a one-of-a-kind keepsake made specifically for their dog while reinforcing the shared values of both brands.
The activation combined thoughtful product design with experiential retail. Guests browsed the exclusive collar collection, selected their favorite design, customized their dog's tag in real time, and watched it be engraved before attaching it to their new collar. The process was fast, interactive, and highly shareable—creating meaningful engagement that extended well beyond the transaction.
By blending premium merchandise with live personalization, Purina and U.S. Soccer created an experience that resonated with pet lovers and soccer fans alike. The result was a high-impact activation that strengthened brand affinity, encouraged social sharing, and gave every guest a personalized souvenir that would continue representing both brands long after leaving Soccer House.
