Packaging

Custom packaging can enhance the perceived value of a product, create a memorable unboxing experience, and increase brand recognition and awareness, making it an effective promotional marketing strategy.

#JamesonSPTO

Client: Jameson

Starting on the 17th of February, Jameson Irish Whiskey will pay 1,000 people $50 to take time off so they can celebrate St. Patrick’s Day. The best-selling Irish whiskey is introducing a new kind of PTO just for March 17th, SPTO: St. Patrick’s Time Off. Fans can take the Jameson SPTO pledge and enter for a chance to win at JamesonSPTO.com.

Challenges: Create a custom influencer gift box combining items provided by the client with custom pieces created for the project in an impactful package that provides a great user friendly and shareable experience.

Solutions: We created a full color packaging solution that included multiple custom-sized internal boxes and spacers to create a compact and clean presentation. This also provided security for the items while maintaining a beautiful presentation piece for influencers to receive and share on social media.

Cook This Book

Client: Molly Baz

Challenge: Develop a gift set that would replicate the look and proportions of Molly Baz’s newly released cookbook to send to high-end celebrity influencers to promote the release.

Solution: Our team designed the outside of the package to imitate the cover and spine of Cook This Book and oriented the art so that the box would open like a book for the full experience. Molly gifted the influencers her signature box of kosher salt, a tote bag, and a bookstand; we nestled the book into a bold-colored tray and packaged the gifts into smaller boxes with playful prints to hold everything in place.

Official Cereal of Major League Soccer

Client: Major League Soccer

Challenge: Create a fun, custom gift set to present to influencers as a thank you for their support.

Solution: We developed a unique box set filled with a combination of Post Cereals products and fun, commemorative items.  The set included a box of cereal, a serving of milk, a knit scarf, a pair of vibrant edge-to-edge design socks, an interior-printed  cereal bowl, a unique laser engraved spoon, and a thank you letter from Post. The retail-quality magnetic box features vibrant  graphics to emphasize the Post Cereals brands and make their logos pop.

Alex & Me

Client: US Soccer

Challenge: Develop an accessory that would appeal to Alex and Me’s target demographic that could be packaged with the DVD to boost sales in an exclusive Target gift-with-purchase promotion.

Solution: Our team designed a custom pantone-matched youth headband inspired by Alex Morgan’s iconic pink athletic tape headband along with an Alex and Me hero poster.

These items were designed to match the movie’s theme. The poster was folded to tuck into the DVD’s sleeve and the headband was wrapped around the case. These were successfully distributed to Target retail locations nationwide.

Philadelphia Union Advent Box

Client: Philadelphia Union

Challenge: Create a unique unboxing experience leading up to the launch of the 2022 jersey. 

Solution: We collaborated with the club to develop an advent-style experience that would highlight both the team and sponsors to build up excitement leading up to the jersey launch; influencers and fans would receive a large box filled with smaller numbered containers to open each day.

Many of the goodies were unknown until our fulfillment team received them, so our team worked backwards to configure the boxes in several shapes and sizes to accommodate almost anything that needed to be packed inside while still fitting together inside the larger shell.