Direct Mail + Influencers
There's nothing quite like the thrill of receiving a surprise package in the mail, and that's exactly what makes direct mailer marketing kits so special - they offer a delightful and tangible experience that can make recipients feel appreciated and valued, while also helping businesses cut through the noise and stand out in a crowded digital world.
From Design to Delivery: Supporting the Bimbo Global Race
Client: BIMBO
There are countless ways we share the world. We share our joy, from the simple pleasure of a favorite breakfast to the laughter and connection of a family picnic. That's the essence of the Bimbo Global Race! It's more than just pushing your limits on the track; it's about embracing the good within you, having fun doing what you love, and making a difference by contributing to those in need.
We’ve partnered with Bimbo for years on their global 5k and 10k race to create this memorable experience. The challenge? Design, produce, and deliver a complete merchandise package for over 18,000 runners, both attending the live event and joining virtually from across North America. Since 2020, the race has included a virtual component, adding a layer of complexity. We handle the entire process, from creating merchandise options and virtual mockups to updating packaging for the race kits. This includes both on-site execution, ensuring everything is ready-to-go at the race locations, and post-event fulfillment, where we pick, pack, and ship merchandise to over 5,000 virtual participants within a specific timeframe.
Over the years, we've helped provide participants with a range of high-quality items, from custom die-cast medals to running essentials like caps, belts, drinkware, and arm sleeves. It's a rewarding challenge, and we're proud to play a role in making this race a success for both organizers and participants.
“Fans loved all the premium items. Tote bags were killer. Medals are always great quality too! Thanks again for making all participants look good in their swag…really appreciate it!
- VP Client Activations, BIMBO
50k To Midway
Client: Minnesota United
Challenge: Design a unique commemorative gift for VIP corporate clients to celebrate the new home for Minnesota United, Allianz Field.
Solution: We developed a memorabilia premium by combining team imagery and a piece of material from the new stadium into a one-of-a-kind shadow box. The photograph pays homage to a successful initiative to get 50,000 fans to attend a farewell game prior to moving to the new arena. By framing material used in Allianz Field’s construction, we ensured that recipients would feel an emotional connection to the gift as they usher in a new era at Allianz Field.
Patriots Season Ticket Holder Gifts
Client: New England Patriots
Challenge: To celebrate their historic achievement, we were called on to produce 18,000 full size flags as part of this team’s commemorative gift to all season ticket holders. The flags needed to be turned around quickly to meet tight delivery window so they could be packed and mailed directly to fans’ homes.
Solution: We produced a range of sample flags in different weights and thicknesses, which were reviewed by the client to ensure the flag quality matched closely with those gifted to fans in years’ past as well as optimize shipping parameters. The first round of samples aligned with client expectations, which enabled us to rearrange our production queue to accommodate the tight turnaround and stay within budget.
Ironman All World Athlete
Client: Ironman
Challenge: Produce and deliver a personalized direct mail campaign for 15,000 members of Ironman's All World Athlete Program.
Solution: Taking into account mailing size restrictions for both U.S. and international residents, we designed aluminum luggage tags and durable outdoor grade bicycle decals for all recipients.
Season Ticket Member Scarves
Client: El Paso Locomotive
Challenge: Design and develop a unique scarf for a season ticket member program that could provide a personalized item.
Solution: Our team designed a scarf that was able to include a sense of community with the exclusivity of personalization. Using our HD printed scarf all 915 member names were incorporated within the design using a subtle ghosting background pattern. We then took the provided member names and creates custom name tags that were sewn onto each scarf. This touch made sure that the final item was truly personalized.