PROFILE:
Client: Washington Mutual Group of Funds
Project: Conference to reward top
               selling representatives
Quantity: 100

TARGET:
Top Salespeople

OBJECTIVE:
Washington Mutual hosts an annual conference to thank their top selling representatives for a job well done. One objective of the conference is to motivate representatives for the upcoming year.

SITUATION:
The conference was held in Tucson, Arizona. Washington Mutual wanted their representatives to receive unique gifts that reflected the location of the conference and had high perceived value in the eyes of the winners. The gifts were intended to be displayed at winners' homes to provide an ongoing reminder, both as a memory of the conference and as motivation to succeed once again!

SOLUTION:
The Promotions Dept.'s recommendations reflected the Arizona conference's Southwestern theme. The first item chosen was a custom hand painted ceramic tile featuring a Southwestern scene. An attractive rustic stand was provided with the tile. The tile could be displayed on the stand as a pleasant reminder of the conference, providing a unique alternative to other recognition items, such as plaques, trophies and awards. The second item was a hardback coffee table book about Arizona. The book could be used as a reference while in Arizona and also would provide long lasting memories as a picture book. Both items were decoratively packaged in white gift boxes with tulle, and were placed on the beds of the top sellers when they reached their rooms. The gifts were well received by Washington Mutual Group of Funds and their top sellers alike.