PROFILE:
Client: Washington Mutual Bank
Project: AWARENESS campaign for
Washington Mutual Home Loans programs.
Quantity: 35,000
Budget: $320,000

TARGET:
Realtors who had made contact with a
Washington Mutual Home Loan Consultant

OBJECTIVE:
The primary objective was to create a fun, yet functional desk item that realtors would keep on their desk to remind them of Washington Mutual Home Loans. The piece had to emphasize the 4 icons - Sold Sign, Picket Fence, Mailbox and Welcome Mat, using an item with 4-color processing.

SITUATION:
Washington Mutual requested a completely customized mailing piece that was a 4-color process imprinted item. The item needed to be something to place on a realtor's desk as a daily reminder and visual awareness of the Lender, Washington Mutual. Also, each mailing piece would include the business card of the consultant that submitted the realtor's name for receipt of the mailing.

SOLUTION:
Each realtor received a custom imprinted 4" x 4" house. Each house was plastic injected molded with a removable roof. The house served as a daily reminder of Washington Mutual, giving them a definite advantage over competitive lenders and an increased brand name recognition. The house itself was filled with 100 boxes of Beechies imprinted gum. Each box was 4 color process printed using on of the four approved designs - Sold Sign, Picket Fence, Mailbox and Welcome Mat - and 25 each of the four different designs was placed in the house. The project proved successful given that each realtor receive a nice desk item and a daily treat with a custom message. The whole program increased awareness of the products and services Washington Mutual.